I bring a results-oriented mindset and a proven track record of leading large-scale, multi-year campaigns—delivered on time and within budget. My work with brands like YouTube Health, AT&T, and Sanofi has earned multiple Digital Health Awards®, reflecting both creative excellence and strategic impact. 

I combine data-driven tactics like A/B testing and optimization to drive engagement, with bold, purpose-led storytelling that delivers results—especially in high-stakes campaigns like public service announcements. I thrive on challenges, build trust with stakeholders, and consistently contribute fresh, actionable ideas that move projects forward.

As project lead, I oversee the full lifecycle of high-impact campaigns, guiding cross-functional teams to deliver engaging video content, webinars, social media assets, web copy, marketing collateral, press releases, and other public-facing materials. I ensure all deliverables adhere to brand standards, maintaining consistency and excellence across all campaign touchpoints.

Spearheaded the end-to-end development of national public service announcements (PSAs), overseeing everything from concept and creative strategy to stakeholder alignment, final approvals, and nationwide launch. The Are They Ready and What's Our Plan PSAs aired over 60,000 times, reaching 250 million households across all 50 states. 

Journalist, spokesperson and freelance on-air media personality. 

Contributor to several digital platforms under the pen name Jae Miller.

Email: janille.likens@gmail.com